There are a lot of things that you have to take into
consideration when it comes to the promotion of your business. While you may be
able to get a number of sales soon after starting your business, maintaining
the momentum of transactions is the real challenge. You will need to make sure
that your business is being promoted and marketed well online.
Here, I would like to discuss about the power of online reviews. It is a fact that your brand ambassadors are now the ones preparing
marketing slogans for you. It’s actually your customers. If your customers are
satisfied with your products, they are going to take part in the marketing of
your products online by leaving positive customers reviews about your products
and brand.
In this article, we are going to talk about what you can do
to encourage your customers about leaving positive reviews on your product
page.
Use third-party review websites
A search on Google concludes with wide range of search results. Having a place for reviews in the bottom of your product page provides you with one opportunity to get online reviews. However, using third-party review platforms can provide you with multiple such opportunities. For instance, you can start with Yelp which is a dedicated platform for the people to leave reviews about a brand and its products. You need to claim your listing on Yelp through an easy signup process.
Facebook is another platform where you can encourage a
discussion about your product. You can ask your customer to follow Facebook page
of your business. They are going to talk about your products on that platform.
Another platform is Google My Business. If your business
operates on a local scale, you are going to need help from something that could
propagate your business well on all of the features that have anything to do
with your location. Google My Business is going to help you getting pinpointed
on the map and it will allow users to interact with you using its own page. The
users can also leave their reviews about your business. Those reviews will be
shown in the search results.
There are many other platforms that allow you to encourage
people talking about your product and brand.
Content optimization
In order to make it easier for the customers to leave their feedback, you are going to have to make sure that you have done content optimization well. If possible, you can direct users from your website to use your Yelp, Facebook and Google My Business pages to leave reviews about your product. Moreover, you will have to make sure that your website is optimized well for mobile.
Incentives
A happy customer is going to leave a review out of
thankfulness. Therefore, you need to announce incentives on different
occasions. Gift cards, discounts and coupon codes are the ways to keep your
customers busy talking about your brand and products in a positive sense.
Respond to the reviews
You need to respond to the reviews, even if they are negative. As a matter of fact, you absolutely need to respond to the negative reviews in order to display your effective customer support.
Share positive reviews
You need to share positive reviews on certain platforms.
Reviews are the unbiased opinions about your products and services. This word
of mouth is going to have its influence on a wider audience. Therefore, sharing
the positive thoughts and experiences about your product is the right thing you
can do.
