Ways to Promote Positive Customer Reviews on Your Product Page

There are a lot of things that you have to take into consideration when it comes to the promotion of your business. While you may be able to get a number of sales soon after starting your business, maintaining the momentum of transactions is the real challenge. You will need to make sure that your business is being promoted and marketed well online.

Here, I would like to discuss about the power of online reviews. It is a fact that your brand ambassadors are now the ones preparing marketing slogans for you. It’s actually your customers. If your customers are satisfied with your products, they are going to take part in the marketing of your products online by leaving positive customers reviews about your products and brand.

In this article, we are going to talk about what you can do to encourage your customers about leaving positive reviews on your product page.

Use third-party review websites

A search on Google concludes with wide range of search results. Having a place for reviews in the bottom of your product page provides you with one opportunity to get online reviews. However, using third-party review platforms can provide you with multiple such opportunities. For instance, you can start with Yelp which is a dedicated platform for the people to leave reviews about a brand and its products. You need to claim your listing on Yelp through an easy signup process.

Facebook is another platform where you can encourage a discussion about your product. You can ask your customer to follow Facebook page of your business. They are going to talk about your products on that platform.

Another platform is Google My Business. If your business operates on a local scale, you are going to need help from something that could propagate your business well on all of the features that have anything to do with your location. Google My Business is going to help you getting pinpointed on the map and it will allow users to interact with you using its own page. The users can also leave their reviews about your business. Those reviews will be shown in the search results.

There are many other platforms that allow you to encourage people talking about your product and brand.

Content optimization

In order to make it easier for the customers to leave their feedback, you are going to have to make sure that you have done content optimization well. If possible, you can direct users from your website to use your Yelp, Facebook and Google My Business pages to leave reviews about your product. Moreover, you will have to make sure that your website is optimized well for mobile.

Incentives

A happy customer is going to leave a review out of thankfulness. Therefore, you need to announce incentives on different occasions. Gift cards, discounts and coupon codes are the ways to keep your customers busy talking about your brand and products in a positive sense.

Respond to the reviews

You need to respond to the reviews, even if they are negative. As a matter of fact, you absolutely need to respond to the negative reviews in order to display your effective customer support.

Share positive reviews

You need to share positive reviews on certain platforms. Reviews are the unbiased opinions about your products and services. This word of mouth is going to have its influence on a wider audience. Therefore, sharing the positive thoughts and experiences about your product is the right thing you can do.

Embracing customer reviews

Online stores have become a sensation as ecommerce grows day by day. Customer reviews play an important role for the other customers as well as the online store itself. If the reviews are used tactically, they can bring effective changes to the services of the store and hence produce a greater name in the market.

Advantages of reviews for online stores

Many customers nowadays go through the reviews about the company or the product before buying it. If the ratings or reviews of a product are good enough, the percentage of its sale will automatically increase. If negative comments are there on the website, a large number of people will refrain for buying the product. The reviews on the websites are mostly positive and can be very helpful to the company.

Building trust

The trust between the company and the customer is very important in ecommerce. The products are intangible to the customers, so they will buy the product on the basis of that trust. If the reviews mark the product as reliable and of good quality, chances are that the sale will shoot up soon.

Encouraging customer reviews

Most of the people will just buy the product and not come back to the website to comment about it. Different ways can be used to encourage the customers to review the product and comment online. Sending the customers friendly email is one way to inspire them to review the product.  The emails should be sent a few times in a while so that the customers do not get annoyed. Give the customer adequate time to know the product enough to make a comment on it. One should gently and kindly ask the customer to visit the site again and review the product.

The reviewing process should be easy

Most of the websites ask the customers to fill a list of form before submitting their review. That is something no one wants to waste their time on. The process should be easy and short. Adding rewards to this can also help getting the customer interested in the website such as offering coupons and for further shopping.

Tools to manage all

Some important tools and processes are required to carry out the task. Email marketing is very important in efficiently. Gathering the reviews and getting back to the customers is a task. The best way to manage this is to automate the process so that the employees don’t have to do it over and over. Email marketing software are available that contain autoresponders. The autoresponders can be set to contact the customer after a number of days after delivery. The content is fed to the autoresponders that can be edited or changed if required.

Posting the reviews online

Reviews about different products should be added to the product reviews so that other customers may take a look at it and decide to buy a product. This can boost the sale by folds.  It is very less likely that customers nowadays won’t see the product review before buying it. While we are choosing an app from the app store, we always look at the reviews and usually reject an app if the reviews are not supporting the product.

Handling negative reviews

Responding to negative reviews is even more important than the positive reviews. The best way to answer such comment is to accept them and to promise the customer to find out ways to address the problem highlighted by them. If the comments are false allegation and hurt the reputation of the company, they should we wisely disapproved and the owner should be asked to remove the comment as soon as possible.

E-commerce Rating and Review tools

Today is the world of technology and social media. We are living a busy and hectic life. Online business is growing fast nowadays. Everyone wants to purchase online to save time. Online consumers want to trust your product and transparency. Consumers want high degree of transparency and trust. For this purpose, many companies in E-commerce industry need to adopt ecommerce rating and review tools.

We will discuss that what these review tools can do best for your business. We also going to share with you in this article an overview of some of the best ecommerce ratings in market.

Some interesting points that you would like to know about E-commerce ratings and Review Tools

Building up trust among online consumers is vital to all E-commerce companies. Near about 90% of consumers read online reviews for checking out transparency and validity. I can no longer deny the popularity of online reviews. These online reviews could be used for positive promotion. For improving google rankings. For showing up brands personality.

Thoughts on negative reviews

When you talk about transparency, the words negative reviews may flash across your mind. Let me clear your dilemma that negative reviews do have potential. Just think if a company has only positive review how are you going to trust that company. Don’t be afraid of your business. In one of the research done by REEVOO shows that shoppers that go out with bad reviews of the company, increases sales by 67% of that company. So, if you are facing some negative reviews, do not end up your efforts.

Some of the best E-commerce ratings and Review tools

a.      Trustpilot

Trustpilot is one of a famous review software use to build up trust with customers. When you use this review tool as a user, you are able to upload mailing lists and send out email invites to customers asking to review them. You are able to send this out right after a customer has made a purchase. Then reviews are sent to search engines such as Google or Bing.

Users can check up on the progress of their reviews over there. For example: the total no of reviews collected, in a secured environment. You are also able to respond to assessments here. 

b.     Feefo

Feefo is another review tool that works almost the same as TrustPilot works. Feefo sends out emails inviting customers to provide a review about the products. You can choose to customize display of website reviews, which includes rating percentage display, text display and star rating display. For analysis, the dashboard provides integration tools such as an API and a Facebook for social sharing.

c.      Kiyoh

Kiyoh offers competitive prices and features for ratings and reviews. It is similar to Trustpilot which is expensive one. This E-commerce rating and review tool focuses on ratings and reviews like others. It confides on a review alarm that notifies you of any new, incoming reviews. For both positive and negative reviews and ratings. You can respond to reviews of your customers in this software too.

d.     Bazaarvoice

Bazaarvoice software includes conversational application. In Bazaarvoice conversation as a business you are able to collect reviews from your customers. Visitors can also ask questions and can share their opinion, videos, photos.

e.      Ekomi

Ekomi software is very similar to TrustPilot. Their functionalities are almost same. This review tool’s reviews are placed on the user’s website using a widget. Reviews are collected in various ways which include pop ups, via email, via a tablet in a physical store or via text messages.

f.       Trustspots

The review tool Trustspots is also sharing some similarities with Trustpilot and Ekomi. In this review tool users can make a profile page and create widgets for their website for grabbing reviews. Trustspots also provide a deep and honest analytic functionality that gives users deep insight view that how customers are engaging with emails. This review and rating tool offers standard integrations with various web shop systems just like Shopify and Magento.

g.      Reziew

Reziew is a customer review software that includes video and photo reviews. This review tool also offers advanced product review syndication enabling the user to grab huge number of review across various websites.

h.     Reevoo

Reevoo is considered as more high-end review tool among all other rating and review tools. In addition to non-specific web shop reviews, this tool offers assessments at each product level as well. The Reevoo software (review tool) runs on your product pages. This review and rating tool shows several reviews at product level. 

i.       Yelp

Yelp is one of the most popular internet review and rating tool. Intended for local businesses and restaurants, Yelp makes use of long-form reviews to get detailed information from the reviewers. You need to be active at Yelp business page for receiving reviews. Yelp provides you a free suite of tools where you can respond to these reviews as well as track visitor engagement.

j.       Reviews.co.uk

Reviews.co.uk provides you product reviews, company reviews, and in-store customer ratings all on one platform. Users are able to reply to reviews in real-time. They can request reviews via a customizable email.

k.      Yotpo

Yotpo provides a wide variety of review and rating tools in its suite. This review and rating tool is experienced in review generation. Yotpo sends out automated emails to customers right after purchase and upselling purposes.

l.       Power reviews

Power reviews is a customer engagement review tool that allows users to collect reviews from customers. This tool also answer the questions of the customers. These reviews are distributed to all major search engines like google using their advanced syndication network. This review tool can also measure social traffic and content generation on the website.

m.    TestFreaks

TestFreaks review and rating tool provides syndicated reviews taken from thousands of expert and consumer review. It also has some similar features like Review Collector review tool with youtopo. This review tool also sends email to your customers post-purchase asking for a review.

n.     Turnto

TurnTo review tool is confide with 4 different contents that are Ratings & Reviews, Community Q&A (social answers), Visual Reviews (customer generated images) and Checkout Comments (short reviews from the point of sale). TurnTo can be integrated with customer profiles for further user’s experience.

Podium Makes It Easy To Collect and Manage Online Reviews

Dealing with the messages from customers is a must but it can quickly become a headache when your business expands and you are bombarded with lots of messages through different channels. In this scenario, you may think about finding a convenient way to interact with the customers without going through a tiresome practice of switching between the platforms. Good news is that Podium is here to help.

If you want to interact with your customers through different channels without switching between the platforms and want to manage online reviews, you can get help from Podium. A few tasks the Podium can do for you include:

• Sparking text message interaction with your users.
• Providing data which can tell you about the general sentiment towards your business.
• Providing you with different ideas to improve reviews.
• Providing you help in collecting more reviews. It means that you will be able to show up on the top of local search results.
• Most importantly, making sure that you don’t miss any message. Messages are like opportunities.

Sparking text message interactions with your customers

According to a recent survey, about 85% of the customers will reply to the messages by companies. And half of the customers actually want to have interaction with the companies through chat.

In this scenario, all you will have to do is to enable Podium webchat on your site. It is a simple and quick process. It will make quite easier for you to interact and follow up with your customers.

Managing conversations across different platforms on one dashboard

If you have to log on to several accounts in order to interact with the customers, you surely know about the trouble of switching between the accounts. This process of switching can be time consuming and it can also result in loss of some valuable leads. In this scenario, you can consider using Podium to bring people using different platforms to one dashboard. You will not have to log in again and again. You will be able to interact with your users across different platforms.

Collecting reviews and moving up in Google’s local rankings

If you are promoting your business on a local level, you will want to make sure that people have positive things to say about your business. Moreover, you will want to share that feedback with the others so that it could market your business effectively. This is exactly what you can do with the help of Podium.

One thing worth mentioning here is that people want to leave reviews about the products they would purchase. They just don’t find any easier way to do so. With the help of Podium, you can prompt your customers to leave a review about your service or product. You will have to share a link but that link sharing is as convenient as clicking a button. The user will click the link and the option to leave a review will show up on the user’s screen.

Managing your online reputation

When you are getting genuine reviews, you need to expect both positive and negative reviews. While you are not going to have to do much for the positive reviews, you will certainly have to have a plan to deal with the users who have negative experience. You can quickly interact with those customers and try to bring them on board.